The Historic West End arch in downtown Dallas

Web Design, Graphic Design & Video

The Dallas West End

The historic heart of downtown Dallas, and the association that preserves and promotes it.

The Dallas West End is the most historic neighborhood in the city of Dallas. Dubbed the ‘Birthplace of Dallas’, stakeholders in the area formed the West End Association decades ago to help preserve and promote the historic district.

AKH Digital has worked with the Dallas West End since 2017, designing their website, managing social media channels, designing print collateral, and more.

01 — Print & Signage

Wayfinding for a District People Walk

Attraction maps mounted at street corners across the district, and a folded visitor brochure that carries the same numbered guide to restaurants, museums, shopping, and entertainment. One map, one set of numbers, whether someone is standing at Record and Ross or picking up a brochure in a hotel lobby.

Directional signage system
District attraction maps
Visitor brochure & member ads

West End attractions sign at Record and McKinney

West End attractions sign at Record and Ross

Printed West End visitor brochures fanned on a brick sidewalk

Folded West End visitor brochure, cover and back panel

02 — The Website

A Front Door for the Historic District

The West End Association needed one place to point visitors, members, and businesses. We designed and built a site that leads with the district's character — where to eat, what to do, and how to get involved — with membership woven through every page.

Visit the site